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The Founders of
Financial Well-being

Since 1986, we’ve empowered millions globally with financial literacy through proven, clinically validated Money Coaching, without any upsell or compromised data. 

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Trusted by World-Renowned Organizations
P&G
Cigna
T-Mobile
Aetna
Nissan
Adobe
Magellan Health, Inc.
MLB
Optum
Panda Restaurant Group
Lyra
Health Advocate
Carelon
Gilead Sciences, Inc.
City & County of Denver
King County
Larimer County
Quinnipiac University
Schneider Electric

Who We Are

My Secure Advantage® is a leader in creating individual economic stability.

Trusted by 74% of the Fortune 100 and 52% of the Fortune 500, MSA was founded to empower and equip transformational Financial Well-being.

Money habits can be hard to break, but we're trained to change behavior.

Brad Barron, Founder and CEO of My Secure Advantage Financial Wellness Solution

Brad Barron, Founder and CEO of My Secure Advantage. 

Our Solutions

One-on-One Money Coaching
With decades of experience, our Money Coaches listen, understand, and offer empathetic, unbiased support every step of the way. Read About Our Solutions
Self-Directed Digital Tools
Explore the path to financial literacy at any pace with personalized tools, AI, and a library of resources offering support for independent, meaningful action. Read About Our Solutions
Live Educational Productions
Expert-led events that make sense of timely financial headlines and ease everyday money stress to build confidence and spark behavioral change. Read About Our Solutions
What Sets Us Apart
What Sets Us Apart
Pioneers of Financial Well-Being.

MSA created the financial well-being category. 

Our decades of experience fuel a proven, trusted approach.

See our legacy in action. 

Coaching Backed by Behavioral Science.

Clinically validated methods drive real, lasting change.

Our coaches are trained to change habits, not just offer educational advice, which enables confident financial decisions.

Experience how our coaching drives results.

Zero Product Sales. 100% Trust.

We don’t sell products or employee data, ever.

Our only goal is to improve lives, not profits. We succeed when your people thrive.

Discover a solution built on trust, not transactions.

Guaranteed Outcomes, No Extra Cost.

We stand by our results, and can onboard our most comprehensive solution at absolutely no additional cost to the employer.

Let’s get started. Risk-free.

Multiple Ways to Engage, Proven Impact.

One-on-one Money Coaching, live educational productions, and self-directed digital tools cater to every learning style. We meet your employees where they are for lasting behavioral change. 

Get a personalized demo tailored to your organization.

Outcomes

Measuring improvement is key to providing value for employees. MSA’s ability to transform financial lives is an important differentiator and a major reason why we are the leader in Financial Well-being.

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$0

  Avg. reduction in debt1

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OVER

0%

Avg. increase in retirement
contribution from annual salary1, 2

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$0

Avg. increase in monthly
retirement contributions1

1 - My Secure Advantage, Inc., January 2025. Based on self-reported data from MSA members working with a coach on this specific issue, from 1/1/23 - 12/31/24.
2 - This is in addition to what they are contributing now.

Testimonials
Testimonials
  • I paid off all my bills, my house and my car and retired... She has been a lifeline and has moved us from crushing debt to financial freedom. I would not be retired right now if it weren’t for Deborah. I can’t say enough about the impact she’s had in our lives... truly a blessing to us. We now have money in our pockets to make decisions instead of crushing debt.
    Debbie, MSA Member
  • Geri has helped me finally pay attention to my finances. I am understanding where I need to be financially to plan for retirement. Previously I was overwhelmed to really take a look at what I would need for the future. Now I feel like I am building a realistic picture. The best part is there is no judgement, just good council and easy to follow exercises to help me understand and plan. Plus, Geri takes the time to ensure I am following and is easy to talk to on the subject. She is very well-versed in many topics.
    Kimberly, MSA Member
  • Sebastian has been absolutely so helpful, empathetic, trustworthy, reassuring, and respectful. I am newer to fully managing my finances, and wanted to really take a look at my 401k and Roth IRA. I am so happy to have been matched with Sebastian - literally not once has he ever been condescending and I felt like he was so patient with me as I was learning.
    Emma, MSA Member

Empower Employees with Expert Money Coaches.

Explore how we transform lives.